The last thing you want to read is another “top 10 SEOtechniques” list. Not only are most of these “listicles” taken from other sources and then restated, but they have very little substance or credibility to them.
So how is it possible to create an article that lists SEO techniques, but doesn’t fall into this category of content?… Consult the experts of course!
For this article, I reached out to the following marketing practitioners and asked them what internet marketing strategies have been the most effective over the last couple years.
Although I asked about internet marketing strategies, nearly every marketing practitioner I reached out to mentioned SEO as being a crucial aspect of growing either their businesses or their clients. In light of this, I decided to write an article covering SEO techniques and strategies.
There were a number of techniques and strategies that kept getting mentioned over and over again. There were also some very unique and creative strategies that don’t get talked about, but can be very effective.
The goal of this post is to provide you an overview of what techniques are working when it comes to search engine optimization. Throughout the post, you will find links to excellent resources and guides that provide more in‐depth information about the particular strategy being covered.
1. In‐Depth Topic Coverage
Given that pretty much everyone I consulted mentioned SEO as being a high value added marketing practice, it must be pretty important. So for any doubters out there, no SEO is NOT dead! However, it is evolving and with evolution comes change.
Keyword research is one of the first things taught to beginners learning SEO and is still very effective to this day. However, keyword research is evolving as semantic search and Google’s Knowledge Graph evolves. These technologies allow Google the ability to understand your searches, regardless of how you phrase them. They are by no means perfect (yet), but are getting much better.
Traditionally, when doing keyword research, you try to find keywords with high search volume and low competition. You then build a page targeting this keyword and try to use the keyword throughout your article to emphasize to Google that the page is in fact about that keyword.
This isn’t as necessary anymore.
Instead, Tony Wright of Wright IMC recommends SEO that is centered around a topic, not a keyword. Jim Bader of Vertical Measures also mentioned how his agency has shifted from a hard keyword focus to a visitor‐focused approach.
At Ahrefs, we use “parent topic,” also known as the highest volume keyword that a page ranks for. If you open up the Ahrefs Keyword Explorer and search for “keyword analysis,” you’ll notice the parent topic is ‘keyword research.”
This means that Google understands that “keyword analysis” and “keyword research” mean pretty much the same thing and ranks the same group of pages for each keyword. “Keyword research” is the more popular search term, so at Ahrefs, we identify it as the “parent topic” for all related searches.
Read More Information at https://ahrefs.com/blog/seo-techniques/
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